Marketing of residential properties
Chapter 3.10
Learning Objectives:
Determine the reasons for sale and the sources of listing.
Determine the factors that affect the pricing of a residential property, including tenure, location and condition.
Apply special considerations in marketing landed properties (including good class bungalows) and non-landed properties.
Ascertain a method of sale that best suits a particular residential property or circumstance.
Determine a marketing mix or set of promotional tools for marketing a residential property.
Apply and comply with URA, HDB, and other relevant authorities’ policies and guidelines for marketing residential properties.
Recognise the objectives of Construction Quality Assessment System (CONQUAS), Quality Mark, CONQUAS banding and their relevance to property marketing.
Explain to landlord/tenant the penalties and consequences relating to illegal/unauthorised usage of residential properties.