top of page
< Back

Marketing of residential properties

Chapter 3.10

Learning Objectives:

  • Determine the reasons for sale and the sources of listing.

  • Determine the factors that affect the pricing of a residential property, including tenure, location and condition.

  • Apply special considerations in marketing landed properties (including good class bungalows) and non-landed properties.

  • Ascertain a method of sale that best suits a particular residential property or circumstance.

  • Determine a marketing mix or set of promotional tools for marketing a residential property.

  • Apply and comply with URA, HDB, and other relevant authorities’ policies and guidelines for marketing residential properties.

  • Recognise the objectives of Construction Quality Assessment System (CONQUAS), Quality Mark, CONQUAS banding and their relevance to property marketing.

  • Explain to landlord/tenant the penalties and consequences relating to illegal/unauthorised usage of residential properties.

Ready to get started?

bottom of page