top of page
< Back

Marketing of commercial properties

Chapter 3.11

Learning Objectives:

  • Identify and describe the players in the commercial property market.

  • Ascertain the types of occupation and property tenure for commercial properties (whether strata/nonstrata) before marketing.

  • Determine the factors that affect the pricing of a strata-titled commercial property, including tenure, accessibility, size, shape and supporting facilities.

  • Determine special considerations in marketing offices, retail shops, commercial schools, childcare centres, kindergarten, tuition centres, show rooms and F&B outlets.

  • Ascertain a method of sale that best suits a particular commercial property or circumstance.

  • Determine a marketing mix or set of promotional tools for marketing a commercial property.

  • Apply and comply with URA, HDB, and other relevant authorities’ policies and guidelines when marketing commercial properties.

  • Explain the common terms, clauses and provisions in a commercial lease agreement.

  • Explain the approved use of properties.

  • Explain to landlord/tenant about penalties and consequences relating to illegal/unauthorised usage of commercial properties.

  • Explain the objectives of the Code of Conduct for Leasing of Retail Premises (CoC) developed by the Fair Tenancy Industry Committee (FTIC) and its application to qualifying retail premises.

  • Explain the guidelines and principles in the CoC and the use of the Checklist of CoC clauses for Lease Negotiations.

  • Explain the dispute resolution mechanism for any noncompliance with the CoC or dispute between landlords and tenants.


Ready to get started?

bottom of page