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Marketing of industrial properties

Chapter 3.12

Learning Objectives:

  • Identify and describe the players in the industrial property market.

  • Ascertain types of occupation and property tenure for industrial properties.

  • Determine the factors that affect the pricing of a strata-titled industrial property.

  • Apply special considerations in marketing industrial properties.

  • Ascertain a method of sale that best suits an industrial property or circumstance.

  • Determine a marketing mix or set of promotional tools for marketing an industrial property

  • Explain JTC’s policies and usage guidelines governing marketing of JTC industrial properties.

  • Explain the common terms, clauses and provisions in an industrial lease agreement.

  • Explain the approved use of properties.

  • Advise landlord/tenant on penalties and consequences relating to illegal/unauthorised usage of industrial properties.

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